The product is great and the flow of visitors fits the schedule, but for some reason they do not perform the activities on the website that are intended for marketing purposes. This means that it's time to look at the website carefully from the user's point of view.
Maybe the functionality of the page is too low, the app is not intuitive or self-explanatory, the structure lacks logic, maybe the loading is slow, so it makes navigation difficult and the visitor loses attention, leaves the site or gets lost.
As part of the usability audit, we analyze the mistakes made, compile a list of improvements to be made and summarize recommendations.
