A good solution requires a solid foundation since it determines how easily the consumer will be able to use, understand and find the required content. The product with a well-thought-out structure is also more sustainable - it is easier to manage, change and, if necessary, redesign.
The creation of this structure is called Information Architecture (IA) – it is a strategic planning process that makes the end result logical. The research considers several factors – product or service features, customer image, needs and ideas, competitor analysis and our experience in building such systems.
