Service

E-commerce Website Development

We develop WooCommerce, Shopify and custom e-commerce solutions with payment, delivery, CRM, ERP and warehouse integrations.

Ecommerce Development Company in Latvia

Online store development in 2026 is much more than adding products to a website. It is a sales tool that helps attract customers, automate orders and increase revenue.

iConcept is an e-commerce development company based in Riga, Latvia, working with clients across Europe. We build WooCommerce and Shopify stores as well as custom Laravel-based e-commerce systems with integrations, customer portals and tailored functionality.

Online store development for businesses

A well-built e-commerce solution helps your business sell more efficiently and reduce manual work.

An online store can help you:

  • attract new customers;
  • sell products without manual order processing;
  • connect the store with warehouse, accounting, CRM or ERP systems;
  • automate payments, delivery and customer notifications;
  • improve customer experience;
  • increase sales volume;
  • develop a B2B or B2C sales channel.

We help you choose between WooCommerce, Shopify and a custom e-commerce system based on your business goals, budget, technical needs and long-term growth plans.

WooCommerce online store development

WooCommerce is a good solution for businesses that need a flexible online store based on WordPress.

This option is suitable if:

  • your company already uses WordPress;
  • you need to manage products, categories and promotions;
  • you want a convenient content management system;
  • Google visibility and SEO are important;
  • the project does not require highly complex integrations.

WooCommerce can be used for both smaller online stores and larger sales platforms with payments, delivery options, product filters and additional features.

Shopify online store development

Shopify is suitable for businesses that want to start selling online quickly and do not want to manage technical infrastructure themselves.

Shopify advantages:

  • faster launch;
  • ready-made technical infrastructure;
  • simple administration;
  • suitable for international sales;
  • wide range of integration options.

Shopify is a good choice when the business needs to start selling quickly and does not require highly specific business logic or deep customisation.

Custom e-commerce solutions

If your company has specific business processes, a standard platform can quickly become a limitation. In such cases, a custom e-commerce solution is often a better choice.

A custom solution is suitable when you need:

  • integration with ERP, CRM, warehouse or accounting systems;
  • a B2B ordering platform;
  • customer portals with individual pricing;
  • complex product structure;
  • different user roles and access rights;
  • automated order, invoice or delivery processing;
  • a system that can grow together with your business.

A custom solution allows your e-commerce platform to be built around your business model, instead of forcing your processes into the limitations of an existing platform.

Magento 2 online store development

Magento 2 is a strong option for businesses with complex product catalogues, B2B sales processes, or projects that need extensive customisation and integrations. It fits situations where WooCommerce or Shopify are not flexible enough, but a fully custom build is not necessary.

We have used Magento 2 to build a B2B ordering platform for Volkswagen dealer accessories (VW Partners) and a B2B e-commerce system with customer groups and credit limits for food distributor E-Food Reaton.

E-commerce projects we have delivered

For Decathlon Latvia we provided e-commerce development for the international sports retailer's Latvian store (2021 to 2022).

For AUDI Partners we built the B2B ordering portal that Moller Auto uses to serve its AUDI dealer and partner network. The portal centralises order processing, product management and communication with partners, and handles large volumes of data and users (2024).

For Balcia we developed an internal merch and loyalty store on Laravel and React. It shows live warehouse stock for Latvia, Lithuania, Estonia and Poland, and employees spend loyalty points on products or an extra day off (2024).

Online store development process

1. Discovery and planning

We define your goals, budget, product structure, sales process and technical requirements.

2. Design and usability

We create the visual direction and purchase flow so customers can easily find products, understand the offer and complete a purchase.

3. Development

We build the online store, adapt functionality and prepare the administration environment.

4. Payments, delivery and integrations

We connect payment systems, delivery solutions, warehouse systems, CRM, ERP or other required tools.

5. SEO preparation

We prepare product and category structure, metadata, technical SEO and page performance so the store is easier to understand for Google.

6. Testing and launch

Before launch, we test the purchase flow, forms, payments, delivery, performance and mobile usability.

Online store development cost

The cost of an online store depends on the platform, design, functionality, product volume and integrations.

Indicative price ranges:

  • WooCommerce store from EUR 2,500;
  • Shopify store from EUR 1,500;
  • custom e-commerce system or Laravel-based store from EUR 7,500.

The price depends on:

  • design complexity;
  • number of products and categories;
  • integrations with other systems;
  • payment and delivery solutions;
  • number of languages;
  • SEO requirements;
  • custom functionality.

We prepare a precise offer after a discussion and assessment of your needs.

An online store or custom e-commerce system takes from 10 weeks from start to launch. Ongoing maintenance starts at EUR 90 per month, and improvements to an existing store are billed at EUR 50 to 80 per hour.

Online store with Google visibility

An online store should look good. To attract customers, it also needs to be understandable for Google.

That is why in e-commerce projects we help prepare:

  • product and category structure;
  • meta titles and meta descriptions;
  • headings and content structure;
  • page loading speed;
  • mobile usability;
  • technical SEO;
  • internal linking.

This helps the store compete better in Google search results and attract visitors without relying only on paid ads.

Integrations with business systems

An online store can be connected with:

  • warehouse systems;
  • accounting software;
  • CRM or ERP systems;
  • payment solutions;
  • delivery providers;
  • customer databases;
  • analytics and reporting tools.

Integrations help automate processes, reduce manual work and lower the risk of errors.

Working with an e-commerce development company in the EU

iConcept works from Riga, Latvia, with clients across Europe. Projects run in English, contracts and invoicing are EU-based, and stores are built to meet EU requirements such as GDPR.

You get one team for design, development, integrations and SEO preparation, and the same team maintains the store after launch.

Why choose iConcept?

We build solutions that help businesses sell, manage data and automate everyday processes.

Our experience:

  • 18+ years of experience in IT;
  • 400+ completed projects;
  • experience in both private and public sector projects;
  • e-commerce, portals and custom system development;
  • a team with design, development and SEO competencies.

If you need a stable sales system with room to grow, iConcept can help you choose and develop the right solution. Call +371 67 288 887 , write to info@iconcept.lv or contact us

FAQ

How much does professional online store development cost?

A Shopify store starts at EUR 1,500, a WooCommerce store at EUR 2,500 and a custom e-commerce system at EUR 7,500. The final price depends on design, functionality, product volume and integrations with ERP, CRM or warehouse systems. Ongoing maintenance starts at EUR 90 per month.

Which platform should I choose: WooCommerce, Shopify or a custom solution?

WooCommerce is suitable for flexible WordPress-based projects. Shopify is a good option for a faster sales launch. A custom solution is better for companies with more complex business processes, B2B sales or specific integrations.

Can an existing online store be migrated to another platform?

Yes. We help migrate products, customer data and order history to a new platform while keeping the SEO structure and user experience as strong as possible.

Can the online store be integrated with ERP, CRM or warehouse systems?

Yes. An online store can be connected with warehouse systems, accounting software, CRM, ERP, payment solutions, delivery providers and other important business systems.

What happens after the online store is launched?

After launch, we can help with technical maintenance, security updates, SEO improvements, performance, new functionality and further store development.

Can you improve an existing online store?

Yes. We can improve an existing online store by working on design, functionality, performance, security, SEO and conversion rate improvements.

Can iConcept help expand our business into online sales?

Yes. We help companies move into digital sales or develop their existing e-commerce channel so it becomes a stable business growth tool.

Does iConcept develop e-commerce websites for international clients?

Yes. iConcept is an e-commerce development company based in Riga, Latvia (EU), working with clients across Europe in English. We build WooCommerce, Shopify and Magento stores as well as custom Laravel solutions, with integrations to ERP, CRM and warehouse systems.

How long does online store development take?

An online store or custom e-commerce system takes from 10 weeks from start to launch. The exact timeline depends on design scope, the number of integrations and how quickly product data and content are ready.

Start your project today!