E-commerce Website Development

Online store development in 2026 is much more than adding products to a website. It is a sales tool that helps attract customers, automate orders and increase revenue.

iConcept develops online stores and e-commerce solutions for businesses in Latvia and beyond — from WooCommerce and Shopify stores to custom Laravel-based e-commerce systems with integrations, customer portals and tailored functionality.

Online store development for businesses

A well-built e-commerce solution helps your business sell more efficiently and reduce manual work.

An online store can help you:

• attract new customers;
• sell products without manual order processing;
• connect the store with warehouse, accounting, CRM or ERP systems;
• automate payments, delivery and customer notifications;
• improve customer experience;
• increase sales volume;
• develop a B2B or B2C sales channel.

We help choose the right solution — WooCommerce, Shopify or a custom e-commerce system — based on your business goals, budget, technical needs and long-term growth plans.

WooCommerce online store development

WooCommerce is a good solution for businesses that need a flexible online store based on WordPress.

This option is suitable if:

• your company already uses WordPress;
• you need to manage products, categories and promotions;
• you want a convenient content management system;
• Google visibility and SEO are important;
• the project does not require highly complex integrations.

WooCommerce can be used for both smaller online stores and larger sales platforms with payments, delivery options, product filters and additional features.

Shopify online store development

Shopify is suitable for businesses that want to start selling online quickly and do not want to manage technical infrastructure themselves.

Shopify advantages:

• faster launch;
• ready-made technical infrastructure;
• simple administration;
• suitable for international sales;
• wide range of integration options.

Shopify is a good choice when the business needs to start selling quickly and does not require highly specific business logic or deep customisation.

Custom e-commerce solutions

If your company has specific business processes, a standard platform can quickly become a limitation. In such cases, a custom e-commerce solution is often a better choice.

A custom solution is suitable when you need:

• integration with ERP, CRM, warehouse or accounting systems;
• a B2B ordering platform;
• customer portals with individual pricing;
• complex product structure;
• different user roles and access rights;
• automated order, invoice or delivery processing;
• a system that can grow together with your business.

A custom solution allows your e-commerce platform to be built around your business model, instead of forcing your processes into the limitations of an existing platform.

Online store development process

1. Discovery and planning

We define your goals, budget, product structure, sales process and technical requirements.

2. Design and usability

We create the visual direction and purchase flow so customers can easily find products, understand the offer and complete a purchase.

3. Development

We build the online store, adapt functionality and prepare the administration environment.

4. Payments, delivery and integrations

We connect payment systems, delivery solutions, warehouse systems, CRM, ERP or other required tools.

5. SEO preparation

We prepare product and category structure, metadata, technical SEO and page performance so the store is easier to understand for Google.

6. Testing and launch

Before launch, we test the purchase flow, forms, payments, delivery, performance and mobile usability.

Online store development cost

The cost of an online store depends on the platform, design, functionality, product volume and integrations.

Indicative price ranges:

• WooCommerce store — from EUR 2,500 to 6,000;
• Shopify store — from EUR 2,000 to 5,000;
• custom Laravel / custom e-commerce solution — from EUR 8,000.

The price depends on:

• design complexity;
• number of products and categories;
• integrations with other systems;
• payment and delivery solutions;
• number of languages;
• SEO requirements;
• custom functionality.

We prepare a precise offer after a discussion and assessment of your needs.

Online store with Google visibility

An online store should not only look good. To attract customers, it also needs to be understandable for Google.

That is why in e-commerce projects we help prepare:

• product and category structure;
• meta titles and meta descriptions;
• headings and content structure;
• page loading speed;
• mobile usability;
• technical SEO;
• internal linking.

This helps the store compete better in Google search results and attract visitors without relying only on paid ads.

Integrations with business systems

An online store can be connected with:

• warehouse systems;
• accounting software;
• CRM or ERP systems;
• payment solutions;
• delivery providers;
• customer databases;
• analytics and reporting tools.

Integrations help automate processes, reduce manual work and lower the risk of errors.

Why choose iConcept?

iConcept is not just a website development company. We build solutions that help businesses sell, manage data and automate everyday processes.

Our experience:

• 18+ years of experience in IT;
• 400+ completed projects;
• experience in both private and public sector projects;
• e-commerce, portals and custom system development;
• a team with design, development and SEO competencies.

If you need not just an online store, but a stable sales system with room to grow, iConcept can help choose and develop the right solution. Call +371 67 288 887 , write to info@iconcept.lv or leave an application at https://iconcept.lv/en/contact-us