How does Google search work? And how can you ensure customers can find you quickly?
Google's algorithms evaluate your website based on three main factors:
On-page SEO
Off-page SEO
Technical SEO
Off-page SEO refers to social media sharing, external link building, and more.
Technical SEO refers to all SEO elements that are not included on-page or off-page, such as structured data, site speed, and mobile responsiveness.
Next, we'll look at what we consider to be the most important on-page SEO points to follow when building a website.
On-page SEO is crucial because it tells Google what your site is and how valuable the information you provide to visitors and customers is. This helps optimize your site for both users and search engine crawlers.
To successfully develop your page and improve your Google rankings, ensure your site complies with at least the following 6 SEO rules:
1. Page URL - The title must mention keywords.
2. Meta Title - Must contain keywords and be between 50 and 65 characters.
3. Meta Description - Should also contain keywords, with a description of 120 to 155 characters.
4. Title - The title should contain keywords and describe the topic of the article; it's best not to make the title too short.
5. Alt Text - Image text must contain keywords.
6. Internal Links and External Links:
Internal links: These are links that circulate within your page. You need to ensure that all elements are connected.
Example of an external link: A link from your site to a client's site is possible, and clients also link to your site.
It's also important to remember that content must be of high quality, as search engines check it, and the rankings of sites with questionable or low-quality content decrease.
To help you rank high in Google, we offer a full UX audit, where we check the aforementioned SEO points and prepare your website accordingly. Call or email us today.