We've already discussed responsive website design, but given that over 50% of website visitors come from mobile phones, it's worth revisiting the topic. For those new to the term "responsive design," it's a special website design that's friendly to mobile devices (tablets, mobile phones). The website adapts to the device it's being visited on, thereby improving the user experience. Incidentally, Google announced in 2015 that it would support websites with responsive design, which would rank them higher in Google search.
How does responsive design work? Customers today expect website designs to work and look good on all mobile devices, whether iPhone, iPad, Microsoft, or others. This is precisely what responsive design provides—a good designer and developer will create a website that looks equally good on both desktop and mobile devices. Research shows that the average person spends 4 hours a day on mobile devices these days. A website that isn't too cluttered and loads easily with the right amount of information is the best form of responsive design. Mobile-friendly websites are easy to understand, easy to find, and user-friendly.
Why does Google support websites with responsive design? The answer is simple: because most internet users access websites and other online resources from mobile devices. It all started with social media, but now they can do almost everything on their phones: shop, plan trips, and more. As mentioned earlier, responsive design improves the user experience on a website. It loads quickly, is user-friendly, and is easy to use. The website adapts to both mobile phones and tablets. A responsive website is similar to a mobile app. The page size, images, and videos adjust to the screen size without cutting off edges or changing quality.
What are the benefits of responsive design? It increases website visits; it looks great on any device; it boosts company potential; and it ranks higher in search results. If a mobile user can't find the information they need, the page will load slowly, won't be user-friendly, and will likely never visit again. Responsive design will provide the best user experience. Google will also benefit from increased visits, as we've already mentioned, because Google prefers websites with responsive design. After all, if a user is searching for a product on a phone, why would the search engine suggest a website that's not at all mobile-friendly? This means that your competitor, without a responsive website, won't appear in Google's results at all or will rank significantly lower than yours.
