Responsive web design is a website design that ensures web pages display correctly across various devices (computers, smartphones, tablets, etc.). This means the website is designed to automatically display itself, ensuring the user experience is as convenient as possible.
According to statistics, at the beginning of 2015, the number of internet users on mobile devices exceeded the number of desktop and laptop users. Therefore, it's time to consider the need for responsive website design.
The number of mobile devices continues to grow.
In everyday life, a smartphone or tablet is no longer a rarity; rather, it's become a commonplace. However, the majority of company websites are still not mobile-friendly, which not only causes headaches for potential customers but also leads to a decline in sales.
The key lies in a positive user experience.
Based on Google Think Insights data on mobile devices, if a user visits your website and is confused or can't find what they're looking for, there's a 61% chance they'll immediately find another resource to get the information they need, most likely a competitor. If a user has a positive experience on your mobile site, there's a 67% chance they'll purchase the desired product or service.
Blogs and social media activity attract mobile users.
If your company actively uses social media accounts or blogs, the number of website users on mobile devices increases significantly. Facebook.com statistics show that 60% of clicks on external links come from mobile devices. Given this information, it can be concluded that 60% of potential customers will encounter problems viewing the information they access in a given situation.
Responsive design is more search engine friendly.
Google.com has officially announced that responsive design is recommended, making it easier for Googlebot to understand website content. Thus, with responsive design, your company's page can be found in search engine rankings faster, which is extremely important these days.
Webpage loading speed is reduced.
Using responsive design, website loading speed on mobile devices is significantly reduced because there's no need to load large images intended for desktop viewing (with larger screen sizes). Furthermore, internet speeds on mobile devices aren't always the fastest, so loading speed is even more important.
Adaptation to future hardware
One of the main advantages of using responsive website design is its promise of the future—users will soon be accessing the internet through TVs, watches, smart glasses, and other devices.
