Many company executives don't realize that their websites are disliked. Sometimes, even website creators and administrators don't realize it. Therefore, we've compiled eight of the most important things that can turn off website visitors and potential clients, and which should definitely be avoided.
Inappropriate SEO Keywords
When creating content, it's important to use keywords so potential clients can find what they're looking for, so you should choose the most relevant ones for your company's industry. For example, if you provide accounting services, use keywords like "accounting," "annual report," and so on. Using inappropriate keywords won't attract new clients; rather, it will make it more difficult for potential clients to find you.
No information about the company and its services/products.
Always use an "About Us" section to briefly and specifically describe the company, its industry, services, and solutions. If a website visitor doesn't receive this information, they're unlikely to become a client.
No email address or contact phone number provided.
We live in an age where people prefer to communicate in writing, and email is very popular. Therefore, always include your email address in the contact section so potential clients can reach you. And no, a "contact us" form does not replace email. Be sure to also include a phone number for faster communication, and the ability to connect with the company via social media will be appreciated.
Impersonal Images
If you want to enhance your website with photos featuring people, choose photos of yourself and your employees. This way, clients can get to know your service providers and know who's on the other end of the phone. Autoplay Video/Audio: If you want to include video or audio content on your website, allow visitors to choose whether to watch/listen to it and when. Autoplay can distract clients, causing dissatisfaction and aversion to your website.
Pop-ups
People don't like unexpected pop-ups asking them to sign up for email newsletters or follow a company on social media. One would be acceptable, but several, or the same one appearing multiple times, will make it difficult to find the information you need. There are pages that display pop-ups encouraging visitors to follow the company on social media. These pop-ups offer an "I'm already following" option, but regardless of the visitor's response, the pop-up pops up again and again every few minutes. This situation should definitely be avoided.
Mobile Incompatibility
Smartphones and tablets continue their ascendancy, so it's crucial that your website be mobile-friendly. People often don't have the time to wait for a computer to load, so they browse everything on their phone or tablet. Your business will only benefit from this.
The webpage loads slowly.
No one likes to wait a long time to get what they want. This includes website visitors. Sure, slow loading times build character, but is that really what you want? Chances are, a customer won't want to wait and will leave your site before even seeing it.
