We spent a day discussing what we think will impact our field over the next year. Here's our takeaway:
1. Single-Page Applications – Speed is King
Web applications have become increasingly popular over the past decade, primarily because they're user-friendly. For example, if you need to resize an image, people are more likely to Google "resize photo online" than to download and delve into a complex image-editing program. Popular sites like Facebook and Netflix operate as web applications. Currently, the Single Page Application (SPA) format is trending. Because this type of application loads in the browser once, it's faster for the user. And time, as we know, is precious in a virtual environment. With SPAs, everything doesn't reload every time you click on a component, thereby saving your patience. This is how Gmail and Google Maps work, for example, which ensures their speed. Incidentally, the development process and speed of such web apps are also much more efficient.
2. Progressive Web Applications (PWAs)
PWAs, in turn, are a hybrid between native and web apps, offering the best of both worlds. PWAs work in all browsers and devices, they can be installed, and at least some of their functionality works offline. The most well-known example of this type of app is Google Docs (though an exception, as it unfortunately only works with Chrome) – it looks and functions like a standalone program and can be used even without an internet connection. One of the biggest advantages of PWAs is that their development process is faster and therefore cheaper. And their simplicity is a compelling reason for this innovation to become a standard in the coming years.
3. Dark Mode – Adapting to Industry Trends
In 2020, updates to Apple and Android devices introduced the ability to switch to Dark Mode – a darker version of app design. Users primarily choose it as a battery-saving feature during dark hours, which also has other benefits. Firstly, it looks modern and makes the user feel like the developer has paid attention to detail. Secondly, it protects eyesight, especially when used in dark spaces, such as a bedroom before bed. This may not be a critical element that must be considered in all projects, but let's put it on the shelf – a small but nice touch.
4. Flexible Vector Graphics – No Loss of Quality
For various reasons, graphic elements on websites and apps are subject to resizing. This may happen when switching from one device to another. Or perhaps optimization is needed to make the page load faster in the browser. Of course, this shouldn't be a reason to completely abandon graphic elements—for a virtual product, visual appeal is crucial. Therefore, vector graphics aren't just a fad; they're a necessity that's gaining popularity and will remain so. They're resizable, and large images look just as good as small ones.
5. Thumb Navigation—Consider People's Habits
We believe that good design isn't just about looking beautiful on a graphic designer's big screen. It must also look flawless on other devices and adapt to user habits. How far can we go in this direction? In our opinion, infinitely. Speaking of new habits, the expression "at arm's length" should be rephrased as "at thumb's length." It's well known that most smartphone owners use their right thumb most often, and this changes the way mobile designs are created. If active elements aren't located within thumb reach, the user experiences discomfort. It may seem like a small thing, but we want people to always feel as comfortable as possible with our virtual products.
6. Motion Interfaces or Motion IU
This isn't so much about usability as it is about visually pleasing design. Moving, animated graphics enhance the functionality of websites and apps, making the virtual a little more physical. Smooth transitions between screens, moving data visualizations, and simple animations create a nearly three-dimensional effect. Most users, incidentally, admit that this helps them better understand and navigate a website or app. Yes, this may increase costs and prolong the development process, but if we want a product to look modern, this is a direction definitely worth considering now.
7. Biometric Authentication Capabilities – The Future Is Now
From a phone that recognizes your face to online banking that can be opened with a fingerprint, these actions no longer surprise users; they have become yet another convenience in everyday life. The number of mobile apps utilizing these authentication capabilities is rapidly growing. While this was a minor miracle until recently, it has now become a stable element to consider in the development process. The good news is that this trend actually improves application security. Of course, it's also a significant investment, but as the market grows, the costs are predicted to decrease proportionally.
8. Asymmetrical Layouts – A Current Trend.
Most website designs follow a meticulous creation process where nothing is left to chance. While we certainly don't deny the importance of this logic, there are times when it can be abandoned. Provided, of course, it fits the brand's tone – asymmetrical and chaotic layouts are a good way to stand out in this carefully organized world.
9. Data-Driven Design.
There are various instances where data plays a significant role in a virtual image, such as in information projects or products where potential buyers rely on it for decision-making. We increasingly see this factor playing a crucial role in app and website design—both in the structure and visual presentation. Furthermore, there are many creative approaches to data visualization, including well-known infographics, animated charts, vibrant digital elements, and interactive graphics.
10. Informal, Friendly Texts
As we know, texts serve several functions. Pragmatically, they draw consumers to a website and convey information clearly. But outstanding texts do something more—they create a feeling. Where that feeling needs to be friendly and warm, there's an opportunity to play with elements that would otherwise be subordinated to formal communication. This is especially true in these times, when more and more companies are forced to distance themselves from their customers.