Normunds LauvaProduct Owner / Product Lead

Normunds is iConcept’s Product Owner — a person with broad technical, product and life experience, who knows how to take complex questions and slowly untangle them into clear, workable solutions. Normunds first got to know iConcept through the TVP migration project in 2021, where he helped as a Drupal and migration process specialist. Later, he joined several times as a consultant, helping the team think through improvements to the ClickUp environment, project management processes and better ways to organise daily work. In 2023, Normunds joined iConcept as a full team member — first in a project management direction, and later increasingly as a Product Owner and Product Lead. His strength is the ability to see the product as a whole: not only features, but also the user, business logic, technical foundation, content, process and how it will all live after launch. One of the latest major projects in Normunds’ experience is the Dienas Bizness portal, launched in June 2026. It is not just a “new portal”, but a large, deep and multi-layered digital ecosystem where content structure, user experience, technical stability and business needs all matter. Normunds’ professional background includes UX, web development, business software, product management, migration projects and digital system development. He started out as a UX designer and web developer, later specialising in business software development and maintenance for fintech, accounting, tax, educational and other sectors. This gives him a very practical view of products: a good idea is only the beginning — what matters is whether it works in real life. Normunds is strongly characterised by curiosity. He enjoys exploring AI opportunities, testing new tools, thinking about products and trying different hobbies — from an ice cream machine to handcraft. He is the kind of person who wants to understand “how this works” and “whether it can be made better”. Outside work, time with family is important to Normunds — he is already a grandfather, which adds another meaningful layer to his life experience. He is someone with a large amount of knowledge and experience, but without the need to demonstrate it loudly. Instead, he will calmly ask a few precise questions, and soon it becomes clear that the conversation is already moving closer to a solution.